Kristina Blahnik on the Launch of Manolo Blahnik “The Craft”

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Manolo Blahnik: A Shoe Designer of Timeless Elegance

Manolo Blahnik, known for his exceptional fusion of glamour, functionality, and comfort, stands out as one of the most renowned shoe designers in the fashion world. His creations have graced the feet of iconic figures both on and off the silver screen. From Jane Birkin and Iman to Kate Middleton and Michelle Obama, his designs have garnered admiration. Not to mention their appearances in notable productions like “Moulin Rouge!,” “The Devil Wears Prada,” “Gossip Girl,” and “Sex and the City.” Most recently, Manolo Blahnik’s luxury accessories have been sported by Margot Robbie during her press tour for the Barbie movie.

Kristina Blahnik: Leading with a Vision

In 2013, Kristina Blahnik assumed the role of Chief Executive Officer at her uncle’s eponymous company. Throughout her tenure, she has championed women’s empowerment and pushed for increased diversity within the fashion industry. Kristina, a former architect, has adhered to a philosophy focused on nurturing organic growth. She places the quality of the brand’s shoes above rapid commercial success, embracing the idea that a “slow and steady wins the race” approach to brand development yields fruitful results.

The Launch of “The Craft”: Exploring the Art of Manolo Blahnik

In 2021, “The Manolo Blahnik Archives” was introduced to commemorate the brand’s 50th anniversary. This award-winning virtual platform serves as a global hub where enthusiasts can delve into the brand’s rich history, business, and craftsmanship. As part of this digital treasure trove, “The Craft” has emerged as a dedicated space for exploring the artistry behind Manolo Blahnik’s women’s and men’s collections. Here, the creative process of designing and crafting these exquisite footwear pieces is unveiled.

Embracing Blahnik’s Vision: “The Craft” Unveiled

“The Craft,” conceived by Blahnik, encapsulates the essence of the brand’s identity. The site’s wayfinder faithfully emulates Manolo Blahnik’s own desk, while its wallpaper features the iconic polka dot motif inspired by his Spanish heritage. Visitors offered an immersive journey through the intricate details of shoe structures, with an extensive collection of pieces to browse. Manolo Blahnik generously shares behind-the-scenes insights into his creative process, demystifying the art of crafting his iconic footwear.

The Key Areas of Shoemaking Revealed

Within the transformed virtual archives, visitors guided through eight essential facets of the shoemaking process. The journey begins by exploring the design process of five distinct shoes that represent the different decades of Manolo Blahnik’s illustrious career. The construction section breaks down the physical components of his signature styles, accentuated by illustrations from major publications and photographers. The typologies designed by the maestro himself showcased, providing a glimpse into his artistic genius.

Users then led through the techniques used in creating the brand’s iconic shoes. They treated to a closer look at the materials that make up these masterpieces. The craft of sourcing and working with various materials meticulously depicted. And then, visitors granted insight into the intricate 60-step process behind each piece. The journey comes full circle with a captivating display of the men’s collection. A fitting tribute to the origins of Manolo Blahnik’s remarkable career.

“The Craft” is an ode to the dedication and artistry that underpin the world of Manolo Blahnik, a digital space where fashion enthusiasts can truly appreciate the craftsmanship behind each shoe that graces the world’s most elegant feet.


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